Leverage your CRM to support your lead generation goals

The idea of recording of customer interactions is as old as the hills. First there was the ledger then, somewhat more recently we had the Rolodex with its satisfying spin of business cards. This saw a rather dramatic decline in popularity as the digital age dawned and...

Why you should be using customers in your ad campaigns

In this guest blog post, Bonny Dellow the Editorial Manager of our client, Simply Business, offers his insights and tips when it comes to using customers in advertising campaigns. Time and time again, we’ve found that our best (and most authentic) advertising...

Best practice for delivering a killer webinar

If you’ve followed the guidelines on how to plan and promote your webinar in our previous blog post, now you are ready to discover how to deliver a killer webinar on the day itself.Drawing on the experience of working with many different clients, here’s...

3 critical steps for planning and promoting your next webinar

Attracting the right audience to your upcoming webinar, and in large numbers, can be harder than it seems. However, follow a few basic steps each time and you’ll be on the road to webinar stardom! Let’s kick off with a few need-to-know facts: #1:...

How to optimise B2B email marketing on a budget

In our new guide, ‘Fundamentals of cost-effective lead generation activity’ we examine some of the best B2B marketing initiatives to help yield the results you’re looking for, even when operating on a limited budget. In this post we take a quick look...

Getting webforms right: Lessons from the best (and craziest!)

As a fellow marketer, I don’t need to tell you that your webform is a crucial part of your prospect’s user journey, and is not something you can set up once and forget about forever. Despite this, my suspicion is that many of us are guilty of taking this...