Getting webforms right: Lessons from the best (and craziest!)

As a fellow marketer, I don’t need to tell you that your webform is a crucial part of your prospect’s user journey, and is not something you can set up once and forget about forever. Despite this, my suspicion is that many of us are guilty of taking this...

Avoid these 10 content marketing oversights

In our ‘Ultimate Guide to Content Marketing’ we provide insight on strategy, curation, format, and ROI, but if you’re still unsure about the best approach and need further guidance, why not learn from the mistakes of those before you? One thing is...

5 areas to identify the real cost of your content marketing

Less than a third of organisations believe they are successful at measuring the return on investment of their content marketing efforts according to the Content Marketing Institute. In fact it seems that 28% aren’t measuring the success of their content...

Four reasons you need to fill your video marketing gap

Some say video is the future of content marketing, but we disagree. Firstly, it is just a part of the future of content marketing – albeit an important part. Secondly, when it comes to video, the future is already here, and it’s been here a while. In our...

13 Reasons I’m Feeling Lucky (to work at Sift)

On this most auspicious Friday the 13th I’ve decided to take a positive approach and put together 13 reasons why I think myself (and my colleagues) are lucky to work at Sift. They are in no particular order, and no I was not coerced into writing this by senior...