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Sponsorship that places your brand directly in the gaze of the progressive accountant
Gaining presence in front of the more progressive, ambitious & successful accounting firms in the UKThe customer Leading the fintech revolution before ‘fintech’ was a thing. Cashplus is the original UK challenger to banks and the only one to become...
Helping Xero to get qualified leads by creating a buyer’s guide
How accountingweb acquired in-market qualified leads for the Xero sales team by creating a content-rich standalone Buyer’s Guide that gave potential customers the necessary product detail and third-party validation they needed to make a purchasing decision.the...
Tax Cloud announced itself to the accounting world with AccountingWEB’s Insight Exchange
How Tax Cloud announced itself to the accounting world with AccountingWEB’s Insight Exchange. the client Tax Cloud is a leading online portal, enabling small businesses to make R&D Tax Credit claims with expert...
Engaging target audiences with brand-driven multi-media content
engaging target audiences with brand-driven multi-media content ___________ the challenge As businesses tentatively begin the momentous task of digital transformation in the contact centre, there are myriad considerations to factor into the planning. In order to...
How MyCustomer helped Genesys pitch themselves to the mid-market
How MyCustomer helped Genesys pitch themselves to the mid-market ___________positioning Genesys as a thought-leader and to generate in-target leads.the challengeWell-known in the enterprise space, Genesys were keen to drive greater awareness of its solutions in the...
Sift charity 5 a side football – 2019 tournament
Now in it's fourth year, Sift's ever popular charity 5 a side football is back, and this year we are expanding to accommodate 20 teams. The tournament will take place at South Bristol Sports Centre on Friday 15th November 2019. Kick off is at 1.00pm so we ask that...
Why you should include video in your marketing strategy
Video marketing is quickly becoming an essential part of any brand’s marketing strategy due to its rapid rise as consumers’ favourite medium. In fact, according to Cisco – video will make up almost 80% of all internet content by 2020. Why video? Among all content...
Style: where the rules run out
Spelling and grammar have rules, rights and wrongs. Style is what lies beyond, in the haze. Is it ever acceptable to start a sentence with ‘and’ or ‘but’? Is that brand new buzz-phrase one word, two words or hyphenated? Should you put a full stop at the end of a...
Hot topics & audience research: How to make a MyCustomer hit
Customer journey mapping is an exercise that continues to be popular in the customer experience community, and a topic we have covered frequently on the MyCustomer website over the years. Despite a wealth of articles on the subject, however, we felt there was a...
UK Business Forums: A window into British small business
Despite the celebrity glamour that’s come to surround startup culture, the UK’s small businesses tend to be a little more practical about matters. For the majority, there’s no dream of rapid growth or Series A funding – instead, there’s a whole lot of grit,...