Research and real-world
insight to power your
marketing to accountants

What is AccountingWEB Intelligence

AccountingWEB Intelligence helps you make faster, smarter decisions by delivering actionable, objective insight and expert guidance.

We believe accountants deserve world-class software and services that solve their challenges and fuel their firms. That’s why we’re on a mission to inform and refine your products, positioning and messaging to give you the insider track and make you stand out from the competition.

What do we provide to Vendors?

Written with purpose

You’ll get access to our expertly written quarterly reports based on real-world insight from hundreds of accountants. We aim to get straight to the things that matter to you.

Interviews

Our interviews go deep into the behaviours and motivations of what is happening in practice. If you’re like us, you’ll love reading our reports and taking a peek behind the curtain at the raw data. As well as our reports and data, we’ll be hosting webinars and additional content over the course of that quarter.

Data

If you’re like us, you’ll love reading our reports and taking a peek behind the curtain at the raw data. As well as our reports and data, we’ll be hosting webinars and additional content over the course of that quarter.

Content roadmap

April 24
April 24

Effectiveness of vendor content

This study seeks to provide evidence on what content approaches carry the most weight in terms of subject, topic and format. It covers every aspect including thought leadership, product updates, understanding regulatory change and future technology.

August 24
August 24

Support and account management

Winning a client is only the first step of what is intended to be a long-term relationship. This study aims to uncover what accountants value in terms of effective support and accountant management, how it colours their views, and how it can influence their decision-making.

December 24
December 24

Behind technology purchasing decisions

With a huge reliance on technology, accountants and bookkeepers often have to acquire, review and replace software. This study looks to define the triggers, drivers and motivations behind the purchasing cycle and how this influences their choices.

Get in touch to learn more

Connect with AccountingWEB Intelligence today and elevate your brand's impact. Equip yourself with expertly crafted quarterly reports, deep-dive interviews, and comprehensive studies - all tailored to enhance your understanding of the accounting industry.