How accountingweb acquired in-market qualified leads for the Xero sales team by creating a content-rich standalone Buyer’s Guide that gave potential customers the necessary product detail and third-party validation they needed to make a purchasing decision. the...
How MyCustomer helped Genesys pitch themselves to the mid-market ___________ positioning Genesys as a thought-leader and to generate in-target leads. the challenge Well-known in the enterprise space, Genesys were keen to drive greater awareness of its solutions in the...