Introducing Spark – A platform to ignite

This week Sift Media launched a new version of AccountingWEB.co.uk, the 6th site to be released on our in-house developed publishing platform which we have named ‘Spark’.As a project, Spark has taken 24 months to develop and gradually migrate all of our...

8 Steps to improving B2B ad conversion rates

Whether you’ve got a fantastic piece of content, product, service or event, when you’re ready to take it to market through a promotional campaign you’ll undoubtedly be considering how to optimise your response rates and get the best possible return...

Striking content ‘gold’ may be easier than you think

In recent months we have been going to greater lengths to talk to our advertisers and better understand their pain-points. Something we heard on more than one occasion was that some organisations simply feel they don't have the right content to engage with their...

Four elements of a great customer experience

Here at Sift Media we regularly receive feedback from our advertising clients. More often than not it is positive, and obviously we welcome that with open arms, but occasionally it may be constructive comment on how we can improve things. Occasional back slapping is...