13 Reasons I’m Feeling Lucky (to work at Sift)

On this most auspicious Friday the 13th I’ve decided to take a positive approach and put together 13 reasons why I think myself (and my colleagues) are lucky to work at Sift. They are in no particular order, and no I was not coerced into writing this by senior...

Time to get curious about content curation

Before we look at whether content curation is something you should consider (spoiler: it probably is!), let’s be clear about our definition. First and foremost it is not an aggregation of existing content nor does it simply link to supporting information –...

Become a master of the content marketing universe

You don't need to know that almost a third of marketing budgets are now spent on content marketing or that this figure is likely to rise to 50% in the next decade, just to know that content marketing is huge. You probably already know that because you’re...

The Secret to a Killer Content Marketing Plan

“Developing a robust content marketing strategy is essential. Content is now the crucial factor that underpins digital marketing such as SEO, social media, advertising and PR.” – Kathryn Dawson, Digital Marketing ConsultantOver the past decade,...

Understanding ad fraud and how you can minimise its impact

According to a recent IAB/PwC Adspend survey, the market for digital advertising increased by 16.4% to over £4.7 billion in the first half of 2016. With 33% of that total attributed to display (£1.564 million), the market is still growing. Source: IAB/PwC...

Everything you need to know to get content marketing right

Content marketing…the new frontier. Or is it? The concept of content marketing has been around for a long time, but only in recent years has it really come into its own and morphed into a rigorous and significantly important part of marketing.As a fellow...