Some say video is the future of content marketing, but we disagree. Firstly, it is just a part of the future of content marketing – albeit an important part. Secondly, when it comes to video, the future is already here, and it’s been here a while. In our...
I’ll admit the irony isn’t entirely lost on us…this is indeed a blog about blogging. And while we've written many blog posts about content marketing in general, here we are going to hone in on the value of blogs for a brand.Some have claimed that...
On this most auspicious Friday the 13th I’ve decided to take a positive approach and put together 13 reasons why I think myself (and my colleagues) are lucky to work at Sift. They are in no particular order, and no I was not coerced into writing this by senior...
Before we look at whether content curation is something you should consider (spoiler: it probably is!), let’s be clear about our definition. First and foremost it is not an aggregation of existing content nor does it simply link to supporting information –...
You don't need to know that almost a third of marketing budgets are now spent on content marketing or that this figure is likely to rise to 50% in the next decade, just to know that content marketing is huge. You probably already know that because you’re...
“Developing a robust content marketing strategy is essential. Content is now the crucial factor that underpins digital marketing such as SEO, social media, advertising and PR.” – Kathryn Dawson, Digital Marketing ConsultantOver the past decade,...
