According to a recent IAB/PwC Adspend survey, the market for digital advertising increased by 16.4% to over £4.7 billion in the first half of 2016. With 33% of that total attributed to display (£1.564 million), the market is still growing. Source: IAB/PwC...
Content marketing…the new frontier. Or is it? The concept of content marketing has been around for a long time, but only in recent years has it really come into its own and morphed into a rigorous and significantly important part of marketing.As a fellow...
We recently surveyed our small business and accounting communities to better understand their relationship with, and views on, lending options and providers. We asked. We listened. And we put it all in a single report to share with you! The survey opened...
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer...
Since the first video was uploaded to YouTube in 2005 (yes, unbelievably YouTube is barely 10 years old!) we have now come to a point where over 300 hours of video are uploaded every minute and almost 5 billion videos are watched every day! Regardless of whether your...
There are many talented people out there and we want to bring them, their work and skills into the spotlight! These interviews showcase other projects going on in the digital space and also offer some tips which fellow professionals may find useful.1. What is your...