Why content (not display) is the way to your audience’s heart

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer...

5 Steps to B2B video marketing success

Since the first video was uploaded to YouTube in 2005 (yes, unbelievably YouTube is barely 10 years old!) we have now come to a point where over 300 hours of video are uploaded every minute and almost 5 billion videos are watched every day! Regardless of whether your...

What small businesses want from lending providers

When it comes to finances, it’s no surprise that many small businesses are lacking in knowledge and confidence to make the right decisions. This proves true even for those businesses who, on paper at least, you might assume would have more in-depth knowledge of...

Social customer service: Spotlight on banks

Earlier this year, MyCustomer carried out some unique research into the challenges facing those in customer-facing job roles. Honing in on audience members in the financial services sector, we found one particular challenge coming to the fore: social media. More...