I live in a small town called Stroud just outside of Gloucester. I’m currently going into my second year of College Sixth Form for the grammar school, Marling. I study Graphic Design, Physical Education, Geography and Psychology. My desire for a while was to aim...
As a marketer, it can be tempting to fill any content schedule with only the ‘hottest’ forward looking topics. After all, if we stay still while the world (and perhaps more importantly, our competitors) moves around us we will surely be left behind....
We recently published a report focusing on one of the Sift Media communities, MyCustomer which reveals the findings of discussions with thousands of customer-facing professionals from medium to large-scale enterprises.We got under the skin of what is...
Last month I attended my first Grow with Hubspot event in London. Arriving bright-eyed to the etc.venues at Bishopsgate, my expectation for the day was to hear what the inbound experts had to say on best practice, tips and tricks, and to see if the demand generation...
As a man with a distinctly consumer background working for corporate behemoths such as Microsoft and eBay, it has been an intriguing and sometimes frustrating move into the different and yet similar world of business to business (B2B) sales. The main lesson...
In the final article of our three part blog series that looks at how to better engage the UK’s SMEs, we consider the larger end of the scale, those somewhat simply but unclearly termed as ‘medium-sized businesses’.Defined as a company with 51-250...
