In our recent blog ‘What micro businesses really want from brands’ we established the needs of the UK’s micro businesses (1-10 employees) and how advertisers could best engage them.In the second part of our SME blog series, we look at companies that...
As a publisher with over one million unique users per month, Sift Media websites see a lot of activity. Small and medium-sized businesses of all types are seeking advice and inspiration, asking questions and debating challenges. As a result, we see what interests or...
With energy often considered by a small business owner as just a commodity, we conducted a survey of our SME audience to discover how energy companies could best attract and secure the loyalty of all types and sizes of SMEs. We've collated the findings into a...
This week Sift Media launched a new version of AccountingWEB.co.uk, the 6th site to be released on our in-house developed publishing platform which we have named ‘Spark’.As a project, Spark has taken 24 months to develop and gradually migrate all of our...
I was recently honoured to present at the Information Industry Network’s Digital Content Strategies forum. I wanted to share my insights with you in two parts:Part 1: 6 simple steps to convert site analytics data into valuable audience personasPart 2: 12 steps...
As a digital publisher we’re very familiar with the types of analytics you can use to not only gain content ideas, but also determine the best length, time and date to post, and of course, where to promote your content.Regardless of the product or service you...
