Applying leadership language to make your marketing more persuasive

Following on from our recent post on avoiding the usual conventions in your content marketing we’re continuing the theme with a look at how we can use presentation techniques from some of the great leaders to create more compelling copy. While brilliant presentations...

Why (and how) B2B marketers should step away from their conventions

When it comes to marketing and copywriting in particular, marketers  have in the past adhered to some traditional conventions. These limitations would tend to come in the form of things like the company you worked for, the industry in which you operated, the country...