How MyCustomer helped Genesys pitch themselves to the mid-market
How MyCustomer helped Genesys pitch themselves to the mid-market ___________ positioning Genesys as a thought-leader and to generate in-target leads. the challenge Well-known in the enterprise space, Genesys were keen to drive greater awareness of its solutions in the...
Why you should include video in your marketing strategy
Video marketing is quickly becoming an essential part of any brand’s marketing strategy due to its rapid rise as consumers’ favourite medium. In fact, according to Cisco – video will make up almost 80% of all internet content by 2020. Why video? Among all content...
Style: where the rules run out
Spelling and grammar have rules, rights and wrongs. Style is what lies beyond, in the haze. Is it ever acceptable to start a sentence with ‘and’ or ‘but’? Is that brand new buzz-phrase one word, two words or hyphenated? Should you put a full stop at the end of a...
Hot topics & audience research: How to make a MyCustomer hit
Customer journey mapping is an exercise that continues to be popular in the customer experience community, and a topic we have covered frequently on the MyCustomer website over the years. Despite a wealth of articles on the subject, however, we felt there was a...