Video marketing is quickly becoming an essential part of any brand’s marketing strategy due to its rapid rise as consumers’ favourite medium. In fact, according to Cisco – video will make up almost 80% of all internet content by 2020. Why video? Among all content...
Spelling and grammar have rules, rights and wrongs. Style is what lies beyond, in the haze. Is it ever acceptable to start a sentence with ‘and’ or ‘but’? Is that brand new buzz-phrase one word, two words or hyphenated? Should you put a full stop at the end of a...
Customer journey mapping is an exercise that continues to be popular in the customer experience community, and a topic we have covered frequently on the MyCustomer website over the years. Despite a wealth of articles on the subject, however, we felt there was a...
Despite the celebrity glamour that’s come to surround startup culture, the UK’s small businesses tend to be a little more practical about matters. For the majority, there’s no dream of rapid growth or Series A funding – instead, there’s a whole lot of grit,...
Over the coming weeks, the team at Sift will be fully immersed in preparations for our annual Accounting Excellence Awards, an acclaimed event celebrating the achievements of ambitious growth-oriented firms and technology suppliers. Bigger and better than ever before,...
It is my unashamedly biased opinion that marketers are involved in the largest number and widest variety of projects of all business functions. The nature of many roles within the marketing team can mean they touch almost all departments including sales, finance,...
