Customer journey mapping is an exercise that continues to be popular in the customer experience community, and a topic we have covered frequently on the MyCustomer website over the years. Despite a wealth of articles on the subject, however, we felt there was a...
Despite the celebrity glamour that’s come to surround startup culture, the UK’s small businesses tend to be a little more practical about matters. For the majority, there’s no dream of rapid growth or Series A funding – instead, there’s a whole lot of grit,...
Over the coming weeks, the team at Sift will be fully immersed in preparations for our annual Accounting Excellence Awards, an acclaimed event celebrating the achievements of ambitious growth-oriented firms and technology suppliers. Bigger and better than ever before,...
It is my unashamedly biased opinion that marketers are involved in the largest number and widest variety of projects of all business functions. The nature of many roles within the marketing team can mean they touch almost all departments including sales, finance,...
Unlike certain predictions, it turns out social media and instant messenger haven’t killed email after all. In fact some would argue that the use of collaborative tools for work projects and instant messenger for both business and pleasure has actually allowed email...
Content marketing still maintains its position as one of the best ways for brands to reach and engage their audience, with conversion rates six times higher (2.9%) for companies and brands using content marketing compared to those that don’t (0.5%).However, 60% of B2B...
