Five ways to flex your email marketing muscle to increase engagement
Unlike certain predictions, it turns out social media and instant messenger haven’t killed email after all. In fact some would argue that the use of collaborative tools for work projects and instant messenger for both business and pleasure has actually allowed email...How to use audience insights to influence your content marketing
Content marketing still maintains its position as one of the best ways for brands to reach and engage their audience, with conversion rates six times higher (2.9%) for companies and brands using content marketing compared to those that don’t (0.5%).However, 60% of B2B...5 ways to improve your marketing copywriting
How to avoid the sales-lead follow up ‘black hole’
