IT decision-making: Who’s in charge?

New report from Sift Media looks at the IT and line-of-business relationship and how the responsibility for investment in technology has changed.There has been a strong sense amongst many organisations that budgets and responsibilities in line-of-business departments...

The Diary of a Marketing Intern (part 2 of 3)

I am now around three quarters of the way through my internship at Sift Media, and can no longer remember a time when I wasn't a member of the marketing team. A lot has changed over the past few months in terms of my responsibilities and the projects that I'm...

7 Key imperatives for B2B marketers

Sift Media recently published an exclusive report on the changing digital landscape. This presentation highlights some of the key findings that marketers should not just be aware of, but should actively be engaging in strategies to optimise potential from the...

Digital Marketing 101: Content marketing success – Part 2

What follows is the second and final post summarising the Digital Marketing 101 session looking at content marketing and the key to success, delivered by Jamie Lawrence, Editor of HRZone.com. You can read part 1 here.Having looked at the importance of the WHY in...

Digital Marketing 101: Content marketing success – Part 1

The third session at last month’s Digital Marketing Workshop looked at content marketing and the key to success. This element of the workshop was delivered by Jamie Lawrence, Editor of HRZone.com (and shortlisted nominee for the 2014 British Media Awards!), and...