Gaining presence in front of the more progressive, ambitious & successful accounting firms in the UK

The customer

Leading the fintech revolution before ‘fintech’ was a thing. Cashplus is the original UK challenger to banks and the only one to become profitable.


The Accounting Excellence Awards showcases and celebrates those who are making great contributions to the profession, inspiring it to even greater heights with their ambition, growth and innovation. 

Bringing 500 accounting professionals together at the Brewery in London in September, it has become the annual highlight of the accounting calendar. 2019 was the biggest and best Accounting Excellence Awards yet, with unprecedented levels of award entries and votes cast. Celebrating the most ambitious, progressive practices in the UK, The Firm Awards received a record 179 entries for the Accounting Excellence judges to consider whilst Software Awards received almost 13,000 entries..

There are a wide variety of Accounting Excellence Awards sponsorship opportunities available, all of which include a full 12 month programme of activity including pre-event editorial coverage on AccountingWEB, marketing activity leading up to and on the Awards night plus post-event analysis of the voting data behind the Software Awards.




Presented by AccountingWEB, the leading and largest community within the accounting profession in the UK, the Accounting Excellence programme caters for the modern accountant. Its series of live interactive webtalks featuring industry experts talking about the challenges facing the profession offers both practical insight and actionable advice. Its annual Awards programme brings firms and vendors together to celebrate the very best the profession has to offer.

The winner of the cashplus’ sponsored award Flinder:

“Winning New Firm of the Year is huge validation of our dream. I think it’s great for team morale, recognition of hard work, validation of strategy and helps benchmark against other firms. It necessitates taking time out to really think about your business in each of the category sections and how effective you really are. Overall, I would massively recommend it to anyone and it’s certainly helped our focus!

“An Accounting Excellence Award adds massive credibility when speaking to prospective clients, makes existing clients feel even better (they feel pretty awesome already) and helps attract prospective candidates in an ever challenging recruitment environment. Overall, it’s a huge talking point and helps to facilitate some key growth ingredients.”

Alastair Barlow, Founder & Partner at Flinder.

The objectives

Place the brand centre-stage to an audience of industry leaders and senior stakeholders, utilising extensive coverage of Cashplus on the AccountingWEB and Accounting Excellence websites before the event and marketing activity before and on the awards night.

Give the brand high visibility to an audience of industry leaders and senior stakeholders.

The brand also benefit from a software trends report based on insights gained through the software awards.



on the night


Accounting Excellence 2019 in numbers

Attendees from the accounting and finance profession

c-suite or managing partners

Combined social media audience size

client testimonial

As a leading provider of digital banking services to UK SMEs, the Accountancy space is important to us and the Accounting Excellence awards are the perfect vehicle for us to reinforce this message and support the industry.  The team behind the awards are highly professional and extremely knowledgeable and were a pleasure to work with as a sponsor. They fully delivered on our requirements and exceeded our expectations, both on the evening and throughout the pre and post awards campaign.

Nick Biggam, Commercial Director, Cashplus

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