engaging target audiences with brand-driven multi-media content
___________
the challenge
In order to assist contact centre managers as they attempt to plot this daunting path ahead, RingCentral wanted to share key learnings and results from a customer who had recently undertaken their own digital transformation journey – highlighting that a clear and successful route forwards was possible, and that RingCentral were able to support with the process.
The objectives
engage RingCentral’s target audience
Driven by a success story told directly by a customer
Drive brand awareness
Add credibility by partnering with MyCustomer and an independent/industry expert
Position RingCentral as a thought-leader
Showcase how its solutions are solving challenges
The Solution
The webinar discussed the considerations that businesses need to factor into their plans to begin their digital transformation journey as well as a candid customer story from Arco as to what can be learnt from their own journey.
In-target leads would be generated via registrations to watch the webinar, either live or on-demand.
In-target leads would be generated via registrations to watch the webinar, either live or on-demand.
our results
registrations from industry professionals
in-target registrations to follow-up and nurture through their sales pipeline
week promotional campaign that generated brand awareness
client testimonial
“We’ve been so impressed with the audience job titles we engaged with this webinar! Such a delight to work with a publisher who delivers on their promise.”
Monica Visconti-Patel, EMEA Marketing, RingCentral
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