engaging target audiences with brand-driven multi-media content


the challenge

As businesses tentatively begin the momentous task of digital transformation in the contact centre, there are myriad considerations to factor into the planning.

In order to assist contact centre managers as they attempt to plot this daunting path ahead, RingCentral wanted to share key learnings and results from a customer who had recently undertaken their own digital transformation journey – highlighting that a clear and successful route forwards was possible, and that RingCentral were able to support with the process.

MyCustomer.com is Europe’s leading online resource for customer-focused professionals, with over 100,000 members.

The objectives

engage RingCentral’s target audience

Driven by a success story told directly by a customer

Drive brand awareness

Add credibility by partnering with MyCustomer and an independent/industry expert

Position RingCentral as a thought-leader

Showcase how its solutions are solving challenges

The Solution

MyCustomer worked with RingCentral to create a co-hosted webinar featuring the MyCustomer editorial team, a RingCentral spokesperson and – most importantly – representatives from a RingCentral customer, Arco, who wished to share their digital transformation story.

The webinar discussed the considerations that businesses need to factor into their plans to begin their digital transformation journey as well as a candid customer story from Arco as to what can be learnt from their own journey.
In-target leads would be generated via registrations to watch the webinar, either live or on-demand.

In-target leads would be generated via registrations to watch the webinar, either live or on-demand.

RingCentral is a provider of cloud-based communications and collaboration solutions aimed at helping contact centres improve employee and customer interactions.

our results

registrations from industry professionals

in-target registrations to follow-up and nurture through their sales pipeline

week promotional campaign that generated brand awareness

client testimonial

“We’ve been so impressed with the audience job titles we engaged with this webinar! Such a delight to work with a publisher who delivers on their promise.”

Monica Visconti-Patel, EMEA Marketing, RingCentral

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