Home » Blog

View our latest blogs

How to market to high-growth medium-sized businesses

In the final article of our three part blog series that looks at how to better engage the UK’s SMEs, we consider the larger end of the scale, those somewhat simply but unclearly termed as ‘medium-sized businesses’.Defined as a company with 51-250...

Start-up to scale-up: how to engage small businesses

In our recent blog ‘What micro businesses really want from brands’ we established the needs of the UK’s micro businesses (1-10 employees) and how advertisers could best engage them.In the second part of our SME blog series, we look at companies that...

What micro-businesses really want from brands

As a publisher with over one million unique users per month, Sift Media websites see a lot of activity. Small and medium-sized businesses of all types are seeking advice and inspiration, asking questions and debating challenges. As a result, we see what interests or...

How energy providers can support SMEs of all sizes

With energy often considered by a small business owner as just a commodity, we conducted a survey of our SME audience to discover how energy companies could best attract and secure the loyalty of all types and sizes of SMEs. We've collated the findings into a...

Introducing Spark – A platform to ignite

This week Sift Media launched a new version of AccountingWEB.co.uk, the 6th site to be released on our in-house developed publishing platform which we have named ‘Spark’.As a project, Spark has taken 24 months to develop and gradually migrate all of our...

8 Steps to improving B2B ad conversion rates

Whether you’ve got a fantastic piece of content, product, service or event, when you’re ready to take it to market through a promotional campaign you’ll undoubtedly be considering how to optimise your response rates and get the best possible return...

Striking content ‘gold’ may be easier than you think

In recent months we have been going to greater lengths to talk to our advertisers and better understand their pain-points. Something we heard on more than one occasion was that some organisations simply feel they don't have the right content to engage with their...

Four elements of a great customer experience

Here at Sift Media we regularly receive feedback from our advertising clients. More often than not it is positive, and obviously we welcome that with open arms, but occasionally it may be constructive comment on how we can improve things. Occasional back slapping is...