Home » Blog

View our latest blogs

Social customer service: Spotlight on banks

Earlier this year, MyCustomer carried out some unique research into the challenges facing those in customer-facing job roles. Honing in on audience members in the financial services sector, we found one particular challenge coming to the fore: social media. More...

Steps to running paid social campaigns on Twitter

We’ve got a mix of knowledge when it comes to social media at Sift - some roles use it daily to promote content or events, others advise clients on best practice; but one area that seemed to be a bit fuzzy for a lot of our teams is paid social; whether it be...

Great expectations: What do consumers want?

In conjunction with our publication, MyCustomer, we recently carried out research  into the issues confronting people in customer-facing job roles, resulting in some valuable insight and a wealth of firsthand feedback. In this post we hone in on some of the...

My work experience at Sift – Joe Thorpe

I live in a small town called Stroud just outside of Gloucester. I’m currently going into my second year of College Sixth Form for the grammar school, Marling. I study Graphic Design, Physical Education, Geography and Psychology. My desire for a while was to aim...

The ‘why’ and ‘how’ of using evergreen content

As a marketer, it can be tempting to fill any content schedule with only the ‘hottest’ forward looking topics. After all, if we stay still while the world (and perhaps more importantly, our competitors) moves around us we will surely be left behind....

The key challenges faced by marketers in customer-centric brands

We recently published a report  focusing on one of the Sift Media communities, MyCustomer which reveals the findings of discussions with thousands of customer-facing professionals from medium to large-scale enterprises.We got under the skin of what is...

9 ways to improve your inbound marketing

Last month I attended my first Grow with Hubspot event in London. Arriving bright-eyed to the etc.venues at Bishopsgate, my expectation for the day was to hear what the inbound experts had to say on best practice, tips and tricks, and to see if the demand generation...

We’re all human, so why isn’t your marketing?

As a man with a distinctly consumer background working for corporate behemoths such as Microsoft and eBay, it has been an intriguing and sometimes frustrating move into the different and yet similar world of business to business (B2B) sales. The main lesson...