Following on from our recent post on avoiding the usual conventions in your content marketing we’re continuing the theme with a look at how we can use presentation techniques from some of the great leaders to create more compelling copy. While brilliant presentations...

When it comes to marketing and copywriting in particular, marketers  have in the past adhered to some traditional conventions. These limitations would tend to come in the form of things like the company you worked for, the industry in which you operated, the country...

If you’ve been following our webinar blog mini-series, you’ve now successfully planned, promoted and delivered a killer webinar to hundreds or thousands of prospects.All of which means it’s a job well done. But, don’t stop there as...

The idea of recording of customer interactions is as old as the hills. First there was the ledger then, somewhat more recently we had the Rolodex with its satisfying spin of business cards. This saw a rather dramatic decline in popularity as the digital age dawned and...