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Celebrating excellence in the accounting profession
Over the coming weeks, the team at Sift will be fully immersed in preparations for our annual Accounting Excellence Awards, an acclaimed event celebrating the achievements of ambitious growth-oriented firms and technology suppliers. Bigger and better than ever before,...
3 Productivity Hacks for Marketers
It is my unashamedly biased opinion that marketers are involved in the largest number and widest variety of projects of all business functions. The nature of many roles within the marketing team can mean they touch almost all departments including sales, finance,...
Five ways to flex your email marketing muscle to increase engagement
Unlike certain predictions, it turns out social media and instant messenger haven’t killed email after all. In fact some would argue that the use of collaborative tools for work projects and instant messenger for both business and pleasure has actually allowed email...
How to use audience insights to influence your content marketing
Content marketing still maintains its position as one of the best ways for brands to reach and engage their audience, with conversion rates six times higher (2.9%) for companies and brands using content marketing compared to those that don’t (0.5%).However, 60% of B2B...
5 ways to improve your marketing copywriting
How to avoid the sales-lead follow up ‘black hole’
Creating Business opportunities with digital content and live events
CASE STUDIES Creating Business opportunities with digital content and live events ___________CLIENT One of the UK’s leading data services providers, who is committed to helping brands use and manage customer data to improve marketing performance and drive business...