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UK Business Forums: A window into British small business

UK Business Forums: A window into British small business

Despite the celebrity glamour that’s come to surround startup culture, the UK’s small businesses tend to be a little more practical about matters. For the majority, there’s no dream of rapid growth or Series A funding – instead, there’s a whole lot of grit,...

Celebrating excellence in the accounting profession

Celebrating excellence in the accounting profession

Over the coming weeks, the team at Sift will be fully immersed in preparations for our annual Accounting Excellence Awards, an acclaimed event celebrating the achievements of ambitious growth-oriented firms and technology suppliers. Bigger and better than ever before,...

3 Productivity Hacks for Marketers

3 Productivity Hacks for Marketers

It is my unashamedly biased opinion that marketers are involved in the largest number and widest variety of projects of all business functions. The nature of many roles within the marketing team can mean they touch almost all departments including sales, finance,...

How to use audience insights to influence your content marketing

Content marketing still maintains its position as one of the best ways for brands to reach and engage their audience, with conversion rates six times higher (2.9%) for companies and brands using content marketing compared to those that don’t (0.5%).However, 60% of B2B...