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Meet the Publisher: An interview with HRZone’s Fiona Tully

The leading title for human resources professionals, HRZone.com, received a major refurbishment recently, not only improving the look and navigation of the site but also enhancing the functionality to ensure its even more interactive. As one of the leaders behind this...

Introducing our new publishing platform

Today, we’re delighted to announce the launch of our new publishing platform. The relaunched HRZone.com is our first site to be powered by the platform. Over the rest of the year, we’ll be moving each of our B2B titles to the platform and releasing new...

Meet the Editor: An interview with HRZone’s Jamie Lawrence

If you’ve spent any time at all on HRZone.com you will no doubt have noticed the ‘face’ behind the site, Editor Jamie Lawrence. In this post we look behind the scenes of this leading online title, and also of the HRZone editor himself. What makes him...

The role of offline events for B2B marketing in 2015

Direct mail, face-to-face events and print advertising formed a large part of the toolkit for many B2B marketers in the 1990s. Then came digital and everything changed. Didn't it? Well yes, things certainly changed. Indeed it continues to change things as...

Documenting strategy and other B2B campaign tips

Content marketing is far from being a new concept. It may continue to be the term du jour, but the reality is that content forms the basis of the vast majority of advertising campaigns we run on behalf of our clients and that has been the case for a great many...

The science of storytelling in marketing

When we are very young storytelling is the way we learn about so many things. Almost all childrens books have a beginning, which sets a scene or highlights an issue or problem; a middle, which often presents a solution; and an end, which tends to offer a result or...

Content strategy basics

The vast majority of advertisers who engage with Sift Media communities do so via some form on content marketing. The format of this content may vary from an occasional sponsored piece of editorial to a full in-depth programme of activity including blogs, white...

Brilliant lessons in building sustainable online communities

This post is adapted from a feature that first appeared on BusinessZone. Sift, made up of Sift Media, Sift Digital and PracticeWEB, took part in Open Co Bristol and Bath, a US-inspired event that allows delegates to visit tech and digital business across one city...

Productivity tips from top UK business leaders

As part of an exclusive series of high-profile interviews, Sift Talent recently spoke with senior leaders from leading UK and Global brands, including SuperGroup, IBM, Poundland, LB Group and Imperial Tobacco. Each interview investigated key business issues and...