NEW WEBSITE DRIVES 254% INCREASE IN CONVERSIONS FOR ACCOUNTANcy firm
Knowles Warwick is a boutique accounting firm, offering business support and advice, financial services and corporate finance; in addition to the usual compliance services.
PracticeWEB applies valuable sector experience and insight, to create the strategies, tools and content that help accountants and advisers grow, attract and protect their business.
Established in 1985 and based in South Yorkshire, Knowles Warwick works with SMEs and freelancers across a range of industries, including IT, manufacturing, healthcare, and engineering. Their mission statement is ‘Helping you to achieve your dreams and ambitions’, and they thrive on playing a role in their clients’ success.
Knowles Warwick challenged PracticeWEB to help with a number of issues including
- Raising brand awareness.
- Increasing social proof (case studies and testimonials).
- Establishing credibility through web presence.
- Increasing conversion rates.
- Lead generation.
The website and insight we shared helped Knowles Warwick have a platform to deliver their marketing plan and marketing activities in a joined up way. The main marketing activities included:
- Events – Steve Knowles gets involved with public speaking.
- Blogging – from past news with up-to-date tweets and comments.
- Weekly email marketing campaigns.
- Targeted local advertising campaigns.
- Social media channels including Facebook, LinkedIn, Google+ and Twitter.
- Direct mailing campaigns to niche sectors.
The services, tools and the advice we provide allow Knowles Warwick to have a platform that is “really easy to use” & “looks great” and helps develop their brand awareness in a competitive local market.
RESULTS AND ROI
The site has seen a marked improvement on how the clients of Knowles Warwick interact with the site and has seen the following improvements since the site went live:
- Bounce rate dropping by 90%.
- Page views increasing by 208%.
- Goals and conversions increasing by 254%.
Providing a great responsive website with all the tools a progressive accountancy firm needs along with a clearly defined marketing strategy is delivering amazing short term results. Working together PracticeWEB will continue to support Knowles Warwick in achieving their long term business goals
“The difference since we launched our new Practice Web site has been huge. The regular updates and news articles are brilliant for search engine optimisation and bringing in traffic. Our clients say it looks great and is much easier to manoeuvre, and the weekly newsletter keeps them up to date with all the latest news and legislation.” – Lyndsey Hall, Marketing and Business Development
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