HOW BRIGHTPAY EXPANDED THER AUDIENCE REACH BY BOOSTING THEIR CONTENT MARKETING WITH THE INSIGHT EXCHANGE PUBLISHING PLATFORM.
BrightPay’s main objective was to enhance their content marketing strategy by reaching a wider audience to ultimately be seen as a thought-leader in the payroll market within the accounting and finance community.
The payroll market is a competitive one, so BrightPay wanted to ensure that they had an outlet that would allow them to have a regular and active presence in front of their target audience.
Since BrightPay started using iX, they have published a mixture of topical and product focused content and have become one of the most prominent payroll providers.
BrightPay needed to feed their existing and potential customers with regular content, however due to conflicting commitments within their marketing team, it prevented them from focusing on the demand of content marketing that was needed.
how we helped the customer
Each month our editorial experts work collaboratively with BrightPay to ensure that the content we produce not only executes the brand messages BrightPay wants to present but that the content also attracts and engages their core audience.
Insight Exchange boosts your content marketing effectiveness by connecting you with potential customers on AccountingWEB, the UK’s leading website for accountants.
Whether you’re launching a business, scaling an existing one or securing a market-leading position, Insight Exchange connects you, your brand and products with more UK accountants than any other B2B platform.
Our company has been using the Insight Exchange publishing platform as part of our content marketing strategy for over two years. Since using the platform and receiving editorial support from AccountingWEB, we’ve been able to maintain an active presence in front of the AccountingWEB community, publishing content that we know will reach and appeal to the right people. As a result, we have seen over 120K users visiting our profile of which 49% have come through organically.
Frequent, engaging content written specifically for the AccountingWEB audience that has led to over 46K pageviews since BrightPay joined iX
REturning visitor to brightpay ix profile in 2019
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