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#Digital30 audience & analytics top 10 tips

The #Digital30 series is Sift Media's fortnightly, 30 minute session aimed at upping our digital skills & literacy in the ever complex world of publishing.  We'll share the practical advice, tips, tricks and takeaways that you can apply day-to-day, in...

Audience insight: A little understanding goes a long way…

In our Digital Marketing 101 sessions last year we discussed a whole range of topics to help boost the campaign success of our B2B advertising clients. These workshops included everything from copywriting and email campaign tips to the integration of mobile...

Meet the Publisher: An interview with HRZone’s Fiona Tully

The leading title for human resources professionals, HRZone.com, received a major refurbishment recently, not only improving the look and navigation of the site but also enhancing the functionality to ensure its even more interactive. As one of the leaders behind this...

Introducing our new publishing platform

Today, we’re delighted to announce the launch of our new publishing platform. The relaunched HRZone.com is our first site to be powered by the platform. Over the rest of the year, we’ll be moving each of our B2B titles to the platform and releasing new...

Meet the Editor: An interview with HRZone’s Jamie Lawrence

If you’ve spent any time at all on HRZone.com you will no doubt have noticed the ‘face’ behind the site, Editor Jamie Lawrence. In this post we look behind the scenes of this leading online title, and also of the HRZone editor himself. What makes him...

The role of offline events for B2B marketing in 2015

Direct mail, face-to-face events and print advertising formed a large part of the toolkit for many B2B marketers in the 1990s. Then came digital and everything changed. Didn't it? Well yes, things certainly changed. Indeed it continues to change things as...

Documenting strategy and other B2B campaign tips

Content marketing is far from being a new concept. It may continue to be the term du jour, but the reality is that content forms the basis of the vast majority of advertising campaigns we run on behalf of our clients and that has been the case for a great many...