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Work Experience at Sift

This week we had Jemima in the office for her work experience placement. It was good fun showing someone new just a few of the exciting things going on at Sift at the moment, but who better to tell you about that than Jemima herself. Here's what she had to say about...

Five tips for live tweeting an event

Whether you’re attending an event, or running your own, live tweeting is a great way to give your audience an idea of what is happening in real time and highlight the key points and issues that are being talked about.  It also gives you the opportunity...

Looking back to optimise the future

So we are now well over half way through the year, yet it seems like only a few days ago that we were setting 2015 objectives!  If the success of the B2B marketing campaigns we’ve supported this year can be any kind of indicator, then we can be confident...

10 ways to to get emotional in a digital B2B world

Last week I attended the brilliantly insightful B2B Marketing Summit and after sitting in on a number of seminar sessions something struck me; While there was a lot of talk about the latest technology (be it marketing automation, new opportunities in social media or...

#Digital30 – Ten tips for running a Twitter Q&A

The #Digital30 series is Sift Media's fortnightly, 30 minute session aimed at upping our digital skills & literacy in the ever complex world of publishing.  We'll share the practical advice, tips, tricks and takeaways that you can apply day-to-day, in...

AOP Awards: Double nominations for Sift Media

Hot on the heels of a prestigious award win by HRZone Editor Jamie Lawrence, Sift Media have received further recognition of excellence in the form of AOP Award nominations for both B2B Editorial Team and also B2B Digital Publisher. The AOP Digital Publishing...

What Google’s mobile focused algorithm change means for marketers

On April 21 Google’s latest ‘mobile focused’ algorithm changed - and it’s a change which should not be ignored. There have been plenty of Google updates in recent years, but unlike Penguin and Panda, this time the algorithm changes are focused on improving the mobile...

Latest award win – Why excellence breeds excellence

Last week Editor of HRZone.com Jamie Lawrence, won the award for HR Technology Journalist of the Year at the tenth annual Towers Watson Media Awards. The accolades, announced at the Getty Images Gallery in London, celebrate excellence in business journalism in the...

How to create a purpose that engages people

We’ve all seen the stats. Two-thirds of US workers are unengaged. One of the biggest reasons cited according to Gallup Research is purpose. People felt that the purpose and mission of the organization they work for didn’t make them feel important. So...