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The key challenges faced by marketers in customer-centric brands

We recently published a report  focusing on one of the Sift Media communities, MyCustomer which reveals the findings of discussions with thousands of customer-facing professionals from medium to large-scale enterprises.We got under the skin of what is...

9 ways to improve your inbound marketing

Last month I attended my first Grow with Hubspot event in London. Arriving bright-eyed to the etc.venues at Bishopsgate, my expectation for the day was to hear what the inbound experts had to say on best practice, tips and tricks, and to see if the demand generation...

We’re all human, so why isn’t your marketing?

As a man with a distinctly consumer background working for corporate behemoths such as Microsoft and eBay, it has been an intriguing and sometimes frustrating move into the different and yet similar world of business to business (B2B) sales. The main lesson...

How to market to high-growth medium-sized businesses

In the final article of our three part blog series that looks at how to better engage the UK’s SMEs, we consider the larger end of the scale, those somewhat simply but unclearly termed as ‘medium-sized businesses’.Defined as a company with 51-250...

Start-up to scale-up: how to engage small businesses

In our recent blog ‘What micro businesses really want from brands’ we established the needs of the UK’s micro businesses (1-10 employees) and how advertisers could best engage them.In the second part of our SME blog series, we look at companies that...

What micro-businesses really want from brands

As a publisher with over one million unique users per month, Sift Media websites see a lot of activity. Small and medium-sized businesses of all types are seeking advice and inspiration, asking questions and debating challenges. As a result, we see what interests or...

How energy providers can support SMEs of all sizes

With energy often considered by a small business owner as just a commodity, we conducted a survey of our SME audience to discover how energy companies could best attract and secure the loyalty of all types and sizes of SMEs. We've collated the findings into a...

Introducing Spark – A platform to ignite

This week Sift Media launched a new version of AccountingWEB.co.uk, the 6th site to be released on our in-house developed publishing platform which we have named ‘Spark’.As a project, Spark has taken 24 months to develop and gradually migrate all of our...