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5 Steps to B2B video marketing success

Since the first video was uploaded to YouTube in 2005 (yes, unbelievably YouTube is barely 10 years old!) we have now come to a point where over 300 hours of video are uploaded every minute and almost 5 billion videos are watched every day! Regardless of whether your...

What small businesses want from lending providers

When it comes to finances, it’s no surprise that many small businesses are lacking in knowledge and confidence to make the right decisions. This proves true even for those businesses who, on paper at least, you might assume would have more in-depth knowledge of...

Social customer service: Spotlight on banks

Earlier this year, MyCustomer carried out some unique research into the challenges facing those in customer-facing job roles. Honing in on audience members in the financial services sector, we found one particular challenge coming to the fore: social media. More...

Steps to running paid social campaigns on Twitter

We’ve got a mix of knowledge when it comes to social media at Sift - some roles use it daily to promote content or events, others advise clients on best practice; but one area that seemed to be a bit fuzzy for a lot of our teams is paid social; whether it be...

Great expectations: What do consumers want?

In conjunction with our publication, MyCustomer, we recently carried out research  into the issues confronting people in customer-facing job roles, resulting in some valuable insight and a wealth of firsthand feedback. In this post we hone in on some of the...

My work experience at Sift – Joe Thorpe

I live in a small town called Stroud just outside of Gloucester. I’m currently going into my second year of College Sixth Form for the grammar school, Marling. I study Graphic Design, Physical Education, Geography and Psychology. My desire for a while was to aim...

The ‘why’ and ‘how’ of using evergreen content

As a marketer, it can be tempting to fill any content schedule with only the ‘hottest’ forward looking topics. After all, if we stay still while the world (and perhaps more importantly, our competitors) moves around us we will surely be left behind....