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Four reasons you need to fill your video marketing gap

Some say video is the future of content marketing, but we disagree. Firstly, it is just a part of the future of content marketing - albeit an important part. Secondly, when it comes to video, the future is already here, and it’s been here a while. In our ‘Ultimate...

13 Reasons I’m Feeling Lucky (to work at Sift)

On this most auspicious Friday the 13th I’ve decided to take a positive approach and put together 13 reasons why I think myself (and my colleagues) are lucky to work at Sift. They are in no particular order, and no I was not coerced into writing this by senior...

Time to get curious about content curation

Before we look at whether content curation is something you should consider (spoiler: it probably is!), let’s be clear about our definition. First and foremost it is not an aggregation of existing content nor does it simply link to supporting information - that,...

Become a master of the content marketing universe

You don't need to know that almost a third of marketing budgets are now spent on content marketing or that this figure is likely to rise to 50% in the next decade, just to know that content marketing is huge. You probably already know that because you’re...

The Secret to a Killer Content Marketing Plan

“Developing a robust content marketing strategy is essential. Content is now the crucial factor that underpins digital marketing such as SEO, social media, advertising and PR.” - Kathryn Dawson, Digital Marketing ConsultantOver the past decade,...

Understanding ad fraud and how you can minimise its impact

According to a recent IAB/PwC Adspend survey, the market for digital advertising increased by 16.4% to over £4.7 billion in the first half of 2016. With 33% of that total attributed to display (£1.564 million), the market is still growing. Source: IAB/PwC...

Everything you need to know to get content marketing right

Content marketing...the new frontier. Or is it? The concept of content marketing has been around for a long time, but only in recent years has it really come into its own and morphed into a rigorous and significantly important part of marketing.As a fellow marketer,...

Why content (not display) is the way to your audience’s heart

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer...