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Digital Marketing 101: Content marketing success – Part 1

The third session at last month’s Digital Marketing Workshop looked at content marketing and the key to success. This element of the workshop was delivered by Jamie Lawrence, Editor of HRZone.com (and shortlisted nominee for the 2014 British Media Awards!), and...

Digital Marketing 101: Getting your call to action right

What follows is part 2 of the session looking at 'effective copywriting and calls to action' from Sift Media’s recent Digital Marketing 101 Workshop.You may have read our previous blog post which looked at copywriting online (specifically for email, web...

Digital Marketing 101: Effective copywriting and calls to action

The following is a review of the 2nd session from Sift Media’s Digital Marketing 101 Workshop, looking at how to produce effective copywriting and strong calls to action.Some of you may have seen the text from the image at the top of this page previously....

Digital Marketing 101: 7 best practices to remember

We are all aware of the best practices that we “should” be applying to our digital marketing efforts. However many marketers find that implementing best practice often gets lost at the bottom of the laundry pile amongst the daily pressures of KPIs and...

A review of Sift Media’s Marketing 101 workshop

Earlier this week we welcomed a number of clients to the Sift Media offices for our first ever Digital Marketing 101 Workshop. As lots of our advertisers continue to plan for the year ahead it seemed a good time to share the expertise of our staff and help clients to...

Digital Marketing 101 Workshop – 6 February 2014

This Thursday (6 February 2014), we're hosting our first Digital Marketing 101 Workshop for a small number of our clients here at Sift Towers. We’ll be sharing our digital expertise to help our clients get the most from their digital marketing activity. Our...

Best Practice: Mobile Website Navigation

If you haven’t got a responsive website, m. site or app, you need to be working on one. Keep these best practice tips for mobile navigation in mind during design and you’re users will love you for it. Why do I need a mobile site?Today, we work and...

Is Co-Creation Digital’s Next Big Thing?

What is ‘Co-Creation’?Taken from the word ‘collaboration’, co-creation means working together in a creative manner, also known as ‘collaborative creation’. As a process, brands partner with key influencers, whether that be bloggers,...

The diary of a … marketing intern (part 1 of 3)

Having been at Sift Media just over four months, I have settled in as a member of the day to day rat race of working full time and have yet to look back.   Before starting the most experience I’d had of marketing, or business for that matter, was some...

Why the new look at UK Business Forums is more than skin deep

Those who have recently visited UK Business Forums, our leading small business community, will have noticed some rather dramatic changes. The forums have received a fresh new look with a responsive design, increased user functionality to boost engagement and enhanced...