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The science of storytelling in marketing

When we are very young storytelling is the way we learn about so many things. Almost all childrens books have a beginning, which sets a scene or highlights an issue or problem; a middle, which often presents a solution; and an end, which tends to offer a result or...

Content strategy basics

The vast majority of advertisers who engage with Sift Media communities do so via some form on content marketing. The format of this content may vary from an occasional sponsored piece of editorial to a full in-depth programme of activity including blogs, white...

Brilliant lessons in building sustainable online communities

This post is adapted from a feature that first appeared on BusinessZone. Sift, made up of Sift Media, Sift Digital and PracticeWEB, took part in Open Co Bristol and Bath, a US-inspired event that allows delegates to visit tech and digital business across one city...

Productivity tips from top UK business leaders

As part of an exclusive series of high-profile interviews, Sift Talent recently spoke with senior leaders from leading UK and Global brands, including SuperGroup, IBM, Poundland, LB Group and Imperial Tobacco. Each interview investigated key business issues and...

Talent retention: Insight from big name brands

As Sift Talent continue their expert series of interviews with senior leaders from some of the UK’s largest brands, we examine the key themes which repeatedly cropped up in each session. This unique insight comes from organisations including SuperGroup, IBM,...

IT decision-making: Who’s in charge?

New report from Sift Media looks at the IT and line-of-business relationship and how the responsibility for investment in technology has changed.There has been a strong sense amongst many organisations that budgets and responsibilities in line-of-business departments...

The Diary of a Marketing Intern (part 2 of 3)

I am now around three quarters of the way through my internship at Sift Media, and can no longer remember a time when I wasn't a member of the marketing team. A lot has changed over the past few months in terms of my responsibilities and the projects that I'm...

7 Key imperatives for B2B marketers

Sift Media recently published an exclusive report on the changing digital landscape. This presentation highlights some of the key findings that marketers should not just be aware of, but should actively be engaging in strategies to optimise potential from the...

Digital Marketing 101: Content marketing success – Part 2

What follows is the second and final post summarising the Digital Marketing 101 session looking at content marketing and the key to success, delivered by Jamie Lawrence, Editor of HRZone.com. You can read part 1 here.Having looked at the importance of the WHY in...