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Sift charity 5 a side football – 2019 tournament

Sift charity 5 a side football – 2019 tournament

Now in it's fourth year, Sift's ever popular charity 5 a side football is back, and this year we are expanding to accommodate 20 teams. The tournament will take place at South Bristol Sports Centre on Friday 15th November 2019. Kick off is at 1.00pm so we ask that...

Why you should include video in your marketing strategy

Why you should include video in your marketing strategy

Video marketing is quickly becoming an essential part of any brand’s marketing strategy due to its rapid rise as consumers’ favourite medium. In fact, according to Cisco – video will make up almost 80% of all internet content by 2020. Why video? Among all content...

Style: where the rules run out

Style: where the rules run out

Spelling and grammar have rules, rights and wrongs. Style is what lies beyond, in the haze. Is it ever acceptable to start a sentence with ‘and’ or ‘but’? Is that brand new buzz-phrase one word, two words or hyphenated? Should you put a full stop at the end of a...

Hot topics & audience research: How to make a MyCustomer hit

Hot topics & audience research: How to make a MyCustomer hit

Customer journey mapping is an exercise that continues to be popular in the customer experience community, and a topic we have covered frequently on the MyCustomer website over the years. Despite a wealth of articles on the subject, however, we felt there was a...

UK Business Forums: A window into British small business

UK Business Forums: A window into British small business

Despite the celebrity glamour that’s come to surround startup culture, the UK’s small businesses tend to be a little more practical about matters. For the majority, there’s no dream of rapid growth or Series A funding – instead, there’s a whole lot of grit,...

Celebrating excellence in the accounting profession

Celebrating excellence in the accounting profession

Over the coming weeks, the team at Sift will be fully immersed in preparations for our annual Accounting Excellence Awards, an acclaimed event celebrating the achievements of ambitious growth-oriented firms and technology suppliers. Bigger and better than ever before,...

3 Productivity Hacks for Marketers

3 Productivity Hacks for Marketers

It is my unashamedly biased opinion that marketers are involved in the largest number and widest variety of projects of all business functions. The nature of many roles within the marketing team can mean they touch almost all departments including sales, finance,...

How to use audience insights to influence your content marketing

Content marketing still maintains its position as one of the best ways for brands to reach and engage their audience, with conversion rates six times higher (2.9%) for companies and brands using content marketing compared to those that don’t (0.5%).However, 60% of B2B...