It’s all too easy swept away on an area or idea for your content marketing. When you are spending a significant amount of time, budget and resources on your content marketing, it will pay to take a step back to ensure you are not setting yourself up for failure.
“Why Content Marketing can go Wrong” will provide insight and practical advice to help you:
- Choose quality over quantity
- Prioritise the “science” of your content marketing
- Focus on your audience, not you
- Find value in being niche