Over 99% of private sector businesses in the UK are small and medium-sized enterprises (SMEs), ranging from single-owner to 150+ employees.

Due to the wide range of what qualifies as an SME it can be difficult to know whether your message will resonate across the board (doubtful), or completely miss the mark. We’ve updated the 2016 version of this report in order to provide current and unique insights that will support brands and marketers with their digital strategies when engaging with SMEs.

From our SME Insight Report you’ll understand:

  • The subtle differences between micro, small and medium-sized businesses
  • The interests and behaviours of these three segments
  • Actions that you can start on to better target each SME segment
A Blanket Approach For Targeting Smes Won't Work