60% of consumers feel positive about a brand after reading their blog
Many companies embrace blogs as they represent a human face and voice for their brand, but it is also a valuable business development tool. 31% of consumers who are online consider a brand’s blog to be the second most influential factor when it comes to making a purchase. If you aren’t blogging, or aren’t sure it’s having the desired results, then our guide can help get you on the right path.
“The Role of Blogs in Content Marketing” provides insight and information to help you:
- Make a case for the value of blogging (if you’ve not already started)
- Understand the benefits and challenges of blogging
- Tips to ensure your blog is a success