Less than 33% of organisations believe they are successful at measuring content marketing ROI.
The pressure for marketers to show the value and ROI of content marketing has never been higher. Despite the increased volume of content marketing, it still presents a challenge for many. Between the different tools and technologies, to there being no defined metrics for accurately measuring content ROI, some guidance is needed to get marketers and businesses on the right track.
Our guide on “How to Measure the ROI of Content Marketing” will provide insight and practical advice to help you:
- Accurately evaluate the costs of your content marketing
- Using analytics to get the most actionable results
- Applying a holistic approach to set KPIs