Nearly 66% of organisations surveyed by the CMI reported that they did not have a documented content marketing strategy.

This despite further research showing that those with a documented strategy were more effective with their content marketing.

“How to Build a Content Marketing Strategy” aims to give you the information and inspiration to:

  • Conduct an audit of your current content capabilities and resources
  • Set targets to measure content success
  • Understand your target audience in order to reach them
  • Set goals of what you want your content to achieve
  • Outline your planned interaction with the audience
Does Your Organisation Have A Documented Content Marketing Strategy?