Gartner research found that 66% of marketing leaders plan to increase spending on digital advertising in 2017.

Regardless, marketers will continue to face increasing scrutiny for how and where their budget is spent, with a close watch on return on investment. This is why being creative with your lead generation activity can support you marketing and budget goals.

The Fundamentals of Cost-Effective Lead Generation Activity guide aims to give you practical information such as:

  • Considerations for both free and paid activity to support lead generation
  • Pros and cons on running activity in-house vs outsourced
  • A handy to-do list of things you can start actioning today!