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OUR AUDIENCE AT A GLANCE
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TYPICAL CHALLENGES FOR OUR AUDIENCE
The CX tech landscape
The industry is awash with CX tech – CRM, CDP, CEP, CXP amongst others. But too many CX tech investments are tactical projects to solve short-term problems, lacking the overall strategic view.
Data & analytics
With customer preferences and behaviours continuing
to fluctuate, plus the regulatory environment making it harder to learn about customers, insight is more important than ever.
Customer experience design
What is customer experience design, and how can it help you improve customer journeys and experiences? How can you include customers as co-developers in the design process?
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