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10 ways to to get emotional in a digital B2B world

Last week I attended the brilliantly insightful B2B Marketing Summit and after sitting in on a number of seminar sessions something struck me; While there was a lot of talk about the latest technology (be it marketing automation, new opportunities in social media or...

#Digital30 – Ten tips for running a Twitter Q&A

The #Digital30 series is Sift Media's fortnightly, 30 minute session aimed at upping our digital skills & literacy in the ever complex world of publishing.  We'll share the practical advice, tips, tricks and takeaways that you can apply day-to-day, in...

AOP Awards: Double nominations for Sift Media

Hot on the heels of a prestigious award win by HRZone Editor Jamie Lawrence, Sift Media have received further recognition of excellence in the form of AOP Award nominations for both B2B Editorial Team and also B2B Digital Publisher. The AOP Digital Publishing...

What Google’s mobile focused algorithm change means for marketers

On April 21 Google’s latest ‘mobile focused’ algorithm changed - and it’s a change which should not be ignored. There have been plenty of Google updates in recent years, but unlike Penguin and Panda, this time the algorithm changes are focused on improving the mobile...

Latest award win – Why excellence breeds excellence

Last week Editor of HRZone.com Jamie Lawrence, won the award for HR Technology Journalist of the Year at the tenth annual Towers Watson Media Awards. The accolades, announced at the Getty Images Gallery in London, celebrate excellence in business journalism in the...

How to create a purpose that engages people

We’ve all seen the stats. Two-thirds of US workers are unengaged. One of the biggest reasons cited according to Gallup Research is purpose. People felt that the purpose and mission of the organization they work for didn’t make them feel important. So...

#Digital30 audience & analytics top 10 tips

The #Digital30 series is Sift Media's fortnightly, 30 minute session aimed at upping our digital skills & literacy in the ever complex world of publishing.  We'll share the practical advice, tips, tricks and takeaways that you can apply day-to-day, in...

Audience insight: A little understanding goes a long way…

In our Digital Marketing 101 sessions last year we discussed a whole range of topics to help boost the campaign success of our B2B advertising clients. These workshops included everything from copywriting and email campaign tips to the integration of mobile...