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We’re all about content, conversations and conversions. Are you?

As a premium publisher, we at Sift Media are passionate about creating must-have content for our audiences, so that they can be inspired and informed to take action. We've created an infographic highlighting the industry segments you can reach via Sift Media, the...

5 ways B2B marketers are failing to target SMEs

We recently published a report to help understand the dynamics of the SME marketplace and glean key insights for consideration when targeting this sector. The study, which looks in detail at the concerns, behaviour and level of engagement of Sift Media’s...

What I’ve learnt after 6 months of social media meet ups

I started my role as a Community Editor at Sift Media at the beginning of 2015; up until then the majority of my experience of social media had been in my spare time to promote my blog and any events I was organising.It was going to be a steep learning curve, but if...

This blog will improve your B2B campaigns in 2016

December is the time when we see countless reviews of the year just gone and just as many predictions for the year ahead. With this in mind we decided to take a look back at our blog archive and reflect on some of the things we’ve been talking about to create a...

How to create valuable content for a time-poor audience

Despite most adults spending more time in front of computers and digital devices, audiences barely scratch the surface when it comes to discovering and reading all the information and content available. It poses the challenge: how do you create meaningful content...

In pursuit of amazing CX

A focus on client experience is no new thing to Sift Media. In fact it’s something we pride ourselves on. In previous years I’ve written about our measurement of client experience and the actions we’ve taken armed with this feedback.  Prior...

Work Experience at Sift

This week we had Jemima in the office for her work experience placement. It was good fun showing someone new just a few of the exciting things going on at Sift at the moment, but who better to tell you about that than Jemima herself. Here's what she had to say about...

Five tips for live tweeting an event

Whether you’re attending an event, or running your own, live tweeting is a great way to give your audience an idea of what is happening in real time and highlight the key points and issues that are being talked about.  It also gives you the opportunity...

Looking back to optimise the future

So we are now well over half way through the year, yet it seems like only a few days ago that we were setting 2015 objectives!  If the success of the B2B marketing campaigns we’ve supported this year can be any kind of indicator, then we can be confident...