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The Secret to a Killer Content Marketing Plan

“Developing a robust content marketing strategy is essential. Content is now the crucial factor that underpins digital marketing such as SEO, social media, advertising and PR.” - Kathryn Dawson, Digital Marketing ConsultantOver the past decade,...

Understanding ad fraud and how you can minimise its impact

According to a recent IAB/PwC Adspend survey, the market for digital advertising increased by 16.4% to over £4.7 billion in the first half of 2016. With 33% of that total attributed to display (£1.564 million), the market is still growing. Source: IAB/PwC...

Everything you need to know to get content marketing right

Content marketing...the new frontier. Or is it? The concept of content marketing has been around for a long time, but only in recent years has it really come into its own and morphed into a rigorous and significantly important part of marketing.As a fellow marketer,...

Why content (not display) is the way to your audience’s heart

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer...

5 Steps to B2B video marketing success

Since the first video was uploaded to YouTube in 2005 (yes, unbelievably YouTube is barely 10 years old!) we have now come to a point where over 300 hours of video are uploaded every minute and almost 5 billion videos are watched every day! Regardless of whether your...

What small businesses want from lending providers

When it comes to finances, it’s no surprise that many small businesses are lacking in knowledge and confidence to make the right decisions. This proves true even for those businesses who, on paper at least, you might assume would have more in-depth knowledge of...

Social customer service: Spotlight on banks

Earlier this year, MyCustomer carried out some unique research into the challenges facing those in customer-facing job roles. Honing in on audience members in the financial services sector, we found one particular challenge coming to the fore: social media. More...

Steps to running paid social campaigns on Twitter

We’ve got a mix of knowledge when it comes to social media at Sift - some roles use it daily to promote content or events, others advise clients on best practice; but one area that seemed to be a bit fuzzy for a lot of our teams is paid social; whether it be...