Whether you’re attending an event, or running your own, live tweeting is a great way to give your audience an idea of what is happening in real time and highlight the key points and issues that are being talked about.
It also gives you the opportunity to engage with other people, brands or speakers at the event, and gauge how the event is being received, as well as promoting your own brand and industry authority.
1. Create a unique hashtag
…or make sure you use the official event hashtag. This will make sure that others can follow what is being said about the event and add their own tweets to the conversation to create a proper buzz. Also include any hashtags related to the topics being discussed (eg. #marketing #leadership).
2. Make it snappy
Rather than giving a running commentary, pull out key quotes or points that are being made to give a flavour of what is happening, and the main themes that are being discussed.
3. Use pictures
Not only will images make your tweet stand out more in people’s busy Twitter feeds, but they also explain what you’re talking about more concisely – no need to go over your 140 character limit!
4. Keep up the pace
Try to tweet consistently throughout the event – not only will this give a representative view of what is going on, but the more you tweet (as long as you follow the others tips!) the more likely you are to be shared and followed by others.
5. Tag people
If you’re tweeting about a speaker, make sure you use their Twitter handle in your tweet, or tag them in the picture – not only does this make them aware of what is being said about them, but this is another opportunity to get your content shared to a broader audience.
Bonus Tip: Record feedback
If it is your event, it’s useful to make a note of what others were saying during the event;
- What were the most tweeted aspects of the event?
- Were people generally positive or negative?
- Who were the other popular tweeters?
All this information will help you when planning your next event, or give you an idea of what to focus on should you decide to write about the event.