8 Steps to improving B2B ad conversion rates

Whether you’ve got a fantastic piece of content, product, service or event, when you’re ready to take it to market through a promotional campaign you’ll undoubtedly be considering how to optimise your response rates and get the best possible return...

Striking content ‘gold’ may be easier than you think

In recent months we have been going to greater lengths to talk to our advertisers and better understand their pain-points. Something we heard on more than one occasion was that some organisations simply feel they don't have the right content to engage with their...

Four elements of a great customer experience

Here at Sift Media we regularly receive feedback from our advertising clients. More often than not it is positive, and obviously we welcome that with open arms, but occasionally it may be constructive comment on how we can improve things. Occasional back slapping is...

We’re all about content, conversations and conversions. Are you?

As a premium publisher, we at Sift Media are passionate about creating must-have content for our audiences, so that they can be inspired and informed to take action. We've created an infographic highlighting the industry segments you can reach via Sift Media, the...

5 ways B2B marketers are failing to target SMEs

We recently published a report to help understand the dynamics of the SME marketplace and glean key insights for consideration when targeting this sector. The study, which looks in detail at the concerns, behaviour and level of engagement of Sift Media’s...

What I’ve learnt after 6 months of social media meet ups

I started my role as a Community Editor at Sift Media at the beginning of 2015; up until then the majority of my experience of social media had been in my spare time to promote my blog and any events I was organising.It was going to be a steep learning curve, but if...