We recently published a report to help understand the dynamics of the SME marketplace and glean key insights for consideration when targeting this sector. The study, which looks in detail at the concerns, behaviour and level of engagement of Sift Media’s...
I started my role as a Community Editor at Sift Media at the beginning of 2015; up until then the majority of my experience of social media had been in my spare time to promote my blog and any events I was organising.It was going to be a steep learning curve, but if...
December is the time when we see countless reviews of the year just gone and just as many predictions for the year ahead. With this in mind we decided to take a look back at our blog archive and reflect on some of the things we’ve been talking about to create a...
Despite most adults spending more time in front of computers and digital devices, audiences barely scratch the surface when it comes to discovering and reading all the information and content available. It poses the challenge: how do you create meaningful content...
A focus on client experience is no new thing to Sift Media. In fact it’s something we pride ourselves on. In previous years I’ve written about our measurement of client experience and the actions we’ve taken armed with this feedback. Prior...
