The Secret to a Killer Content Marketing Plan

“Developing a robust content marketing strategy is essential. Content is now the crucial factor that underpins digital marketing such as SEO, social media, advertising and PR.” – Kathryn Dawson, Digital Marketing ConsultantOver the past decade,...

Understanding ad fraud and how you can minimise its impact

According to a recent IAB/PwC Adspend survey, the market for digital advertising increased by 16.4% to over £4.7 billion in the first half of 2016. With 33% of that total attributed to display (£1.564 million), the market is still growing. Source: IAB/PwC...

Everything you need to know to get content marketing right

Content marketing…the new frontier. Or is it? The concept of content marketing has been around for a long time, but only in recent years has it really come into its own and morphed into a rigorous and significantly important part of marketing.As a fellow...

Why content (not display) is the way to your audience’s heart

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer...