Hot on the heels of a prestigious award win by HRZone Editor Jamie Lawrence, Sift Media have received further recognition of excellence in the form of AOP Award nominations for both B2B Editorial Team and also B2B Digital Publisher.
The AOP Digital Publishing Awards take place on 2nd July at the Roundhouse, London to celebrate brilliance in the online media environment. With hundreds of entries from across the premium publishing industry, those shortlisted can be confident they are amongst the best the industry has to offer.
Tom Dunkerley, MD of Sift Media, says, “We are especially delighted to have been shortlisted for these particular award categories as they reflect a significant investment in our technology and a strong focus on our audiences over the last 12 months. Most importantly of all however, these nominations represent the hard work and dedication by an amazing team”
Over the last year, Sift Media have made significant investments in a new publishing platform, which is transforming the way audience insight is used to improve engagement. A data management platform from Cxense helps to analyse this insight and applies this knowledge to deliver contextual content to audiences. HRZone.com is the first site to have benefitted from this platform, with other titles in the Sift Media portfolio to receive the same treatment during the year ahead.
By leveraging in-depth audience insight with the latest technology in programmatic advertising Sift Media was also able to launch their Private Marketplace which takes quality targeted engagement to the next level – allowing agencies and clients to get an even greater return on campaign investment.
Improving engagement through the use of technology has not only helped the Sift Media team to reach their ambitious objectives over the previous 12 months, but highlights the strong strategic vision and innovation,which the AOP award judges were looking for.
Another overriding focus at Sift Media last year was that of culture and a desire to create an amazing company to work for. As a fast growing business with a rapidly growing team, this is not an easy objective. It is very much down to the people and that is where Sift Media believe the key to their success lies.
This is certainly evident when looking at the Sift Media editorial team who are no strangers to individual award wins. On this occasion it is the whole Editorial team who, in their nomination for the AOP award, are being recognised for their enterprise, creativity and performance in achieving outstanding success for their sites – and of course for the value they add to the overall business.